Fashion Bug diffuses their mobile traffic into regular iOS app users


Clothing brand from Belgium


iOS App Development


February 2, 2023


Client complained that 70% of their Customers come from Mobile Websites. The stats showed that the repeat customers visit the website via a mobile website too. Poor navigation and UX has turned down customer retention.


The Checkout Experience was time taking, because it had a lot of unecessary steps that increased the number of abandoned carts.


Complex Interdependent Filters for different categories and sub-categories of clothes is a standard for any mobile app. Customers Now-a-days are very picky about their Fashion details.


The Existing website had poor navigation and  product sorting. By building a Flutter app, we catered to their requirement for an iOS app, a Website, Merchant Panel and an Admin Panel.

What's wrong with a mobile website?

Why does a Clothing Store need a Mobile App?

There are several problems associated with mobile websites for an Ecommerce Clothing store, like,

  1. Limited Screen Size: Mobile devices typically have smaller screens than desktop computers, which can make it difficult to display complex designs and large amounts of information. This can be a challenge for clothing stores that need to display detailed product information and images.
  2. Navigation Issues: Mobile devices typically have smaller screens, which can make navigation more difficult. This can lead to a poor user experience and make it harder for customers to find what they are looking for.

  3. Unoptimized images: Unoptimized images can slow down the loading speed of mobile websites and make the user experience more frustrating.
  4. Security Concerns: Mobile devices can be vulnerable to security threats, such as hacking and malware. This can be a major concern for clothing stores that collect sensitive customer information, such as credit card numbers, during the checkout process.
  5. Limited Functionality: Some of the more complex functions available on a traditional desktop website may not be possible on a mobile website due to limitations in technology or compatibility issues. This can result in a limited experience for customers who prefer to shop on their mobile devices.


Moreover, developing and maintaining a mobile website can be more expensive than developing a traditional desktop website. This is because the development process is more complex and requires specialized skills.


Mobile apps are designed to run natively on a device and can access the device's camera, microphone, and other hardware and software features, capabilities directly, (which is not possible with mobile websites), which can lead to faster performance and a more seamless user experience.


Mobile apps can offer a more engaging and interactive user experience compared to mobile websites. They can use push notifications, gestures, and other native device features to create a more personalized experience for users.

Undoubtedly, the fashion e-commerce industry is growing at a fast pace.

A Mobile Shopping App turned up % Customer Retention and % Repeat Customers Surged 

A Mobile Shopping App can use push notifications to alert users about new products, sales, and promotions, which can increase customer engagement and drive sales.

Offering mobile-exclusive deals and promotions can incentivize customers to download your app and make purchases through it, helping to increase sales. This can help increase customer loyalty and repeat purchases.


The Clothing Mobile app had the following features:

  1. Abandoned Cart Recovery Notifications
  2. QR code Product Sharing
  3. Automated Customised Offer Notifications based on user behaviour
  4. Automatic Seasonal Promotions
  5. Multiple Payment Method Availability
  6.  Order Tracking
  7. Support via a Chatbot

Fashion brands are also paying great attention to detail in creating custom fashion technology solutions via a mobile app, like Chatbots, AI, AR, 360 Product View, etc..

Fashion focused customized Mobile Application Development provides smart eCommerce apps that assist consumers in the buying decisions.

  • Higher Visibility to Clientele
  • Higher Chances of Sales
  • Targeting Customers through Demographics
  • Creating Offers and Discounts for Customers
  • Creating Alerts & Notifications
  • Global Reach Effortlessly
  • Build Brand Recognition


Omnibuz's Tech stack provides best-in-class features to stay ahead in the Industry like:

  1. Multiple Signup options
  2. Chatbot Support
  3. Smart Search
  4. Loyalty Programs
  5. Real-time Analytics
  6. Multilingual CMS

Omnibuz's Tech stack also provides a wide range of features in the Merchant Panel: 

  1. Registration
  2. Profile Management
  3. Product Management
  4. Order Management
  5. Logs & Reports
  6. Order Fulfillment
  7. Push Notifications Control
  8. Product Promotion Management


The Admin Panel hosts additional features like:

  1. Customer Management
  2. Merchant Management
  3. Category & Promotions Management
  4. Payment Gateway Management
  5. Support Channels
  6. A Content Management System

To sum it up, fashion brands can benefit greatly by creating a mobile app which allows them higher visibility for capturing their potential market segment. Similarly, the consumers are also able to gain advantage of various discounts and schemes at the comfort of their homes through a personalized shopping experience. Fashion sector related App services can streamline experiences for apparel businesses and shopaholics.

If you are looking for a custom fashion technology services, then look no further than Omnibuz. A distinguished Ecommerce Software Solution Provider like us can make you do well in your market niche through development and launch of robust mobile app.


Talk to us today for a detailed discussion and complimentary quotation.