Mobile phone usage is increasing in Middle East region, and it is expected to become the second largest country in terms of mobile population in the world.
Desktop website is not the greatest of a choice platform to browse through jewelry collections for hours. Customers prefer an intuitive mobile app to shop for jewelry online.
Middle East region is a blessed destination with ample of opportunities. The app economy of Middle East is currently driven by social media app, online shopping, on-demand services and gaming apps.
There is a need for better quality and interesting Arabic apps. More than 80% of users in UAE and Saudi Arabia download Arabic apps.
The most challenging part was adding bunch of filtering options to filter through millions of jewelry designs. Adding Multiple Languages to the mobile app increased the mobile app's adaptability and eventually increased the app download rate.
Elevated Jewelry Buying Experience in an iOS App
Desktop and Mobile websites can often take longer to load compared to their desktop counterparts, which can lead to a frustrating user experience and high bounce rates.
Some features and functionality that are available on desktop websites may not be intuitive on mobile versions, due to hardware or software limitations.
Low quality images can slow down the loading speed of mobile websites and make the user experience more frustrating.
Mobile apps are designed to run natively on a device and can access the device's camera, microphone, and other hardware and software features, capabilities directly, (which is not possible with mobile websites), which can lead to faster performance and a more seamless user experience.
Mobile apps can offer a more engaging and interactive user experience compared to mobile websites. They can use push notifications, gestures, and other native device features to create a more personalized experience for users.
Despite of great increase in mobile app usage among Middle East countries, only 5% of content is Arabic — which is indeed very less. There are a fewer number of apps in Arabic language, which slowed down the home-grown app market initially.
How to Gain Trust of Middle East Customers? - Listen!
Mobile apps are life savers for busy people of the millennium, as they depend on mobile apps for day-to-day activities like –booking cab, tracking location, ordering food, booking tickets etc.
Despite of great increase in mobile app usage among Middle East countries, only 5% of content is Arabic — which is indeed very less. There are a fewer number of apps in Arabic language, which slowed down the home-grown app market initially. However, the trend has changed and many app development companies in Middle East started developing apps in native language — — which eventually increased the app download rate.
The homegrown app companies in Middle East have started listening to the user requirements and implement them in real time. The main evidence of this is the increasing number of multi-lingual apps that are compatible in Arabic and English.
Another factor that is accounting to the growth of homegrown mobile apps is that many users are willing to pay for an app, if the services are good. With further development in technology, the phenomenon will tend to continue.
We shared the wireframe with a few Beta users and get their user experience feedback.
With native mobile app development, customers can get the highest-quality user experience while shopping on the go. In addition to that, native apps are fast, deeply integrated with the mobile OS and take full advantage of its hardware resources.
From initial configuration, server end work, UI and branding modifications, to payment gateway integration, quality testing and finally releasing it on the official app marketplaces.
Moreover, to receive online payment via. card, we have integrated QNB (Qatar National Bank) API, which allows customers to pay for their orders in mobile app checkout.
The Qatari market ranks third in the Gulf region in terms of diversity. It contains a mix of international brands and large shopping malls in a small geographical area due to the interest of the consumers in the lifestyle, luxury and modernity.
As a result, the competition in the jewellery industry is ever increasing. Major retailers and wholesalers are competing as well as uniting with international brands.