Design Fluid & Kinetic Jewelry Shopping Experiences
Personalisation gives a Jewellery Shopping Experience a special touch like nothing else can.
The process of searching and shopping online is becoming easier by the day, and luxury categories like the jewelry sector that have normally been difficult to access, have discovered a novel way to reach a wider public.
As Jewelry is neither an essential product nor within everyone’s reach, jewelry retailers realize they have to cultivate their main selling point: a sophisticated experience that gives access to something unique and personalized.
By shopping online, you save a lot of time when comparing variants of a given item of jewelry, whether by colour, or type of stone or metal; which then means you can choose additional customising features, such as engravings or gift wrapping, at your leisure.
The key to good product positioning lies in captivating customer attention with a high-quality and consistent digital experience tailored to their preferences, browsing habits, and specific needs.
To improve your sales conversion rates, appearing at the top search result on Google is not enough. Those clicks need to translate into actual sales and to create customers that repeatedly come back for more.
With millennials and Gen-Z leading the charge of bringing about a shift in the economic ecosystem (even if they themselves aren’t the buyers, they are still important in influential purchase decisions for the household), customer expectations are now shifting towards more streamlined purchase preferences with in-built convenience and authentic brand experiences.
WHAT WE OFFER
Gogreous UI and an intuitive User Experience
Automated Personalised Marketing Strategies
Simpler Mobile based Checkout Options
Luxurious and Sophisticated UI Design
Post COVID Jewelry e-commerce is a particularly booming market.
An earring, a necklace or a ring are rarely bigger than the center of a mobile screen – that’s why jewelry looks so good online, and even more so with the extra support functions and search options that cannot be easily accessed at a physical jewelers’ shop.
There are three main characteristics of a luxury jewelry online shopping experience:
- The UI should have beautiful and large visuals, a creative interface, and high-end aesthetics.
- The Design of a Jewelry store should involve emotion. Content, Storytelling and Immersive Universe is Key.
- The website must reflect a premium shopping experience and a feeling of security and trust.
Allow the user to fall into the universe of the creator, thanks to creative interfaces and storytelling.
People love to feel an artisanal experience online. People have a particular relationship with jewelry — they wear it to express their personality or they offer it to express their affection.
People expect a real quality of service while buying expensive jewelry. People would never buy without feeling in trust.
Since luxury purchases are expensive, customers may be afraid of being ripped off and having delivery/refund problems.
We have also added the possibility to switch the language to English, to solve the problem of mixing language.
Create a trustworthy site, with quality labels, quality visuals, payment options and ease expensive purchases for users.
Product descriptions can include sufficient technical details to bestow a degree of credibility on the seller, and a completeness of information about the item (such as measurements, composition, alloys, weight, lustre, and even ways to combine the jewelry with styles of clothing).
Choosing jewelry by color, skin tone and sensitivity, value of the metal, durability and strength inspire credibility.
But even more important than data are online images, which provide access to a level of detail for each piece of jewelry impossible to attain by normal viewing.
FEATURE HIGHLIGHTS
Product videos and images
360 Jewelry Videos
Product Standardization
Price Breakup
Image Zoom capability
Metal Details
Product Customization
Multimedia Reviews
Personalization in Jewelry Shopping Experience
Jewelry, like other fashion accessories, is incredibly personal with individual tastes being the main driver behind consumer choices. That’s why it has become crucial for jewelry brands to create a strong brand experience that zeroes in on personalization and cultivating loyalty.
Consecutively, brands may try to recreate that experience in online stores through high-definition and immersive collaterals that allow customers to interact with products and ask questions in a way that is familiar while being novel. This is where personalization, symbolism, storytelling, and technology meet in order to fully modernize the consumer approach to purchasing jewelry.
Jewelers are now also rethinking the shopping experience in their brick-and-mortar locations, in a bid to keep customers interested and ensure they’re still coming through the door.
It’s worth noting that these historic brands like Tiffany, Cartier and Bulgari are now also having to compete with new players in the jewelry market, who tend to adopt a more modern approach from the get-go, putting sustainability, customer experience and price consciousness, at the forefront of their strategies.
Brands must equitably tap into creativity as well as technological know-how to impress the dynamic and demanding young clientele for years to come.
FEATURE HIGHLIGHTS
Customer Onboarding
Automated Marketing Notifications
Upselling & Cross Selling
Personalized Promo Offers
Frequently Bought Together Jewelry
Festive Recommendations
Immersive Jewelry Try-On
Interactive displays are definitely not a new trend in the industry, but their use is expected to become more prominent if we are to base it on the interactive display market prediction.
If you’re selling on one of those e-commerce platforms that do not allow interactive 360 videos like the one above, you can resort to using 360 videos on a standard display, as shown below. On this standard display, shoppers are unable to control the viewing angles, but you can control the speed that it spins so shoppers can have enough time to look at each angle as it rotates.
Jewelers are now also rethinking the shopping experience in their brick-and-mortar locations, in a bid to keep customers interested and ensure they’re still coming through the door.
It’s worth noting that these historic brands like Tiffany, Cartier and Bulgari are now also having to compete with new players in the jewelry market, who tend to adopt a more modern approach from the get-go, putting sustainability, customer experience and price consciousness, at the forefront of their strategies.
FEATURE HIGHLIGHTS
Virtual Jewelry Try On
Skin Tone Detection
360 Videos
Engraved Jewelry
Build Elusively Unique Jewelry Shopping Experience with Omnibuz
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